Offcourse there is a fine line between creating awareness for a certain service or product and hard sell. I have not really figured out what I find appropriate myself.
When you post something on your blog it is out there for everyone to read. In principle anyone can comment on what I write, express their opinion and I suppose flog their wares. One could even debate that – when I am publishing the message, I may need some help regarding the topic I am writing about.
That is where the crucial point is to my opinion. I am not inquiring to get advice – I am only elaborating about something on my own blog. Maybe it is the nature of the game. After all when I am watching a film on TV I am not asking for dozens of ad breaks and yet I get them presented on a platter, over and over again. It doesn’t stop me from watching the film. Although I hate the ads and will very likely utilise the breaks to get a drink or have a toilet stop.
Another one is going to the cinema where you are the target of its sponsors. The other day I discovered that you even get bombarded with messages enticing you to come to the cinema – while you are already sitting there waiting to watch a film. Now that is what I call wasting resources! What about promoting refreshments after the program has started? Do they really want people to get up, go and buy popcorn and disturb fellow film lovers? I don’t get that!
Advertising and blogging
For some they go together and for many others it may raise their hairs. The general consensus seems to be that bloggers need to take care not to alienate followers by suddenly adding ads to their blogs. It is recommended starting with advertising if that is what you have in mind. You can debate this and as the blogger you could have the attitude – you lose some, you gain some! After all when your blog is popular, it would be silly not to benefit from sponsors and AdSense.
I am planning to use various types of advertising on my blog in the making ‘EasyDone Gourmet & Style’. I am not making a secret of that as my aim is to make it a source of income. But as the type of person I am, I want to make sure that the blog looks attractive even with ads. That is one of the reasons that I start a blog with my own domain and hosting. You have more control over what the end product looks like.
At the time being I am consulting a techie to build my blog and a designer to make it look nice because I can’t do that myself. It is an investment as one has to do when starting a business. I find it very important that I have input where the ads are being placed and even what they look like. I certainly don’t want flashing ads and pop-up boxes which are hard to close. My blog is partly about style and that includes the advertising. It all needs to be attractive – it’s the whole package!
The preparation process may take a bit more time than I intended to but when the blog finally looks the way I want it, it will be out there. And I will have a beautiful, stylish office to go every day!