Where to place your keywords?
A number of well researched keywords can be used all over your article but it is effective to place them where search engines and your readers can detect them easily. People tend to scan pages, usually only the first page, for the information they are looking for. They are not prepared to read everything you write but only the stuff they need and scanning is one way to do that. If you write about keywords I suppose it is logical to put it your blog post title. If you describe a process or explain something, let your readers know this perspective and the title is a great place for that.
Blog title and blog post tile
The main purpose of a title is to get attention and make your readers want more. Your title should not be so concise that it is not inviting readers to read the whole article neither do you want to trick people by writing about something that has got nothing to do with the title.
If it is appropriate place a keyword in the title and use it at the beginning rather than the end. Also keep in mind not to make the title too long otherwise you end up with only half of it in the search results in Google. In that case it is better to opt for a sub title or a head line.
Headers and sub headings
Headlines are another effective facilitator for scanning. They give readers a quick overview of what is in the article. Placing a keyword in a header is effective but again keep in mind that it should be appropriate. Don’t become a so-called keyword bomber or – stuffer. Google does not like this and your blog may be blocked rather than climb the search engine ladder. As long as your article reads natural and creates a great user experience, include a keyword.
Content, ‘About Me ‘and links
Keywords can be placed in the rest of your content, the ‘About me’ page and in links to your other posts. It is very likely that several posts have the same keywords as some of your previous posts and it is logical to refer to them. There are ratios in place on the amount and frequency of keywords in an article but I will have to dig a little deeper before I understand what the full impact is of those.
Apparently emotional terms in your titles and headers appeal more than a functional description of an article’s content. This is based on the fundamental desires that drive our behaviour. It does not matter what you call them or how many there are but some core desires include love, security, change, contribution, curiosity and achievement to name a view. Such words or values in your content attract more attention as they appeal to our needs and wants. From a search point of view, your readers may put such words into search engines to find what they are looking for.
Another interesting factor is that you can use synonyms for your keywords. Search engines have algorithms that take synonyms into consideration and rank them accordingly. This applies more to English sites than to other languages. This is interesting as you have more creative freedom to write a great post while optimising SEO tactics.
And THAT is to my opinion still the best achievement – optimising SEO while at the same time keeping the user experience to an optimum.