How is your search engine visibility?
If you are blogging for success and want your blog to be found you will need to increase your search engine visibility. Search engines provide web browsers with relevant information based on the keywords that were used for the search. You will attract genuine readers but unfortunately also spammers. The way to deal with the latter is to ensure that your blog has some kind of spam tracking software that filters unwanted comments before they are published.
One of the ways to increasing your search engine visibility is the use of keywords. The trick is to select a small number of keywords and place them in your article in such a way that it enhances the natural flow of your content. You don’t want to sacrifice the experience of your users for the sake of SEO. Search engine optimisation is a means to an end and it should not be your sole goal!
What is exactly quality content?
Most articles about SEO will tell you that one of the most important factors is your content. Google likes quality content. My first question is ‘how to define quality? It could be a matter of opinion. Let’s be honest there are websites that look classy and offer great information and can be found on page 3 while others are full of ads, appear less user friendly but they are on page 1.
As an exercise I Googled “quality content” and read the first post on page 1. It says the following:
“The key to website success is quality content. Quality content is something that your visitors will enjoy reading, watching or listening to and will refer their friends, colleagues, family members and others to it”.
Nice sentence but how does it make you any wiser? I may think that something is quality content but you may not agree. I think my blog “Blogexercise’ looks nice, classy and offers good information. Still my audience is small, growing but nevertheless small. So who decides what ‘quality content’ is?
Apparently Google does, but on what is that based? Google has a tool called ‘Google Webmaster Tool” and as long as content stays within the guidelines of this tool, it is technically not considered spam even if it is so-called ‘shallow content’.
In whatever way it is said, it is so subjective to my opinion. And opinions and perceptions changes over time. With the increasing knowledge of the effects of SEO, new technologies, faster computers it becomes more complicated to define something although I do like the way Google describes the following. According to Google, “high quality content” is content that you can send to your child to learn something”.
Just think for a moment of the implications of that statement…..
Posted on June 7, 2012, in Content, Keywords, Search engine optimisation and tagged Google Webmaster Tool, keywords, quality content, search engine optimisation, search engine visibility, shallow content. Bookmark the permalink. 8 Comments.