How to select keywords for your blog
Since I started having a closer look at SEO I have found myself checking my blog a lot more. Every time when I publish a post I keep an eye on the amount of views and comments I get. Quite exciting to be honest to see the figures and as a result I have become more interested in getting up in the rankings.
Also interesting is that I have received a lot more comments since I explore SEO and it seems that this topic is close to many readers’ heart. Some comments have been bizarre but most of them are useful and give me the feeling that I am adding value to people’s websites and blogs.
So thanks for all the positive and inspiring comments!
How to choose effective key words?
‘Is there a magic formula to ‘find out’ what keywords to use?
This is how I ended my last post. I have been trying to get an answer to this question and have again found out that there is a lot written about keywords. I am trying to simplify it and have picked some of the main points to work with. Let’s start at the beginning.
- You have a blog and write content for it. Your aim is for people to find you, to read and ideally subscribe to your blog
- You have an idea who your target audience is and you write your posts accordingly
- You want this audience to find your blog when they search for information. In other words you need to anticipate what words they put in search engines such as Google and Yahoo
- If you can anticipate such words you can use them as keywords in your blog
- Search engine spiders depend on keywords to find your site therefore a lack of keywords in your blog prevents the spiders from finding you and consequently your readers as well
Keyword selection is an important part of your marketing strategy and is vital for your search engine optimisation. The words in your blog are indexed by search engine spiders who classify your blog content.
To my opinion one of the main objectives of your site is to provide a satisfying user experience. If you have been capable of selecting appropriate keywords and place them in your blog content, you will attract more searches and your readers will be able to find your information. It is as simple as that!
The process of keyword selection
Once you have defined your target audience, anticipated what words they search, you can start brainstorming possible keywords. No need to be too hard on yourself at this stage as the main aim is to get a list with keywords. Be creative, persistent and stay clear from words that are too competitive.
For example if you want to write about ‘organic herbs’ don’t use the word ‘herbs’ as a keyword. It is too general and you will compete with every other site that has anything with herbs on it. Use a keyword phrase instead that indicates that you write about ‘organic herbs’.
The next step is to research the effect of your selected keywords. There are a number of specific tools for this purpose but before I go further into this topic I like to widen my research. Examples of keyword search tools are ‘Google Trends’, Word tracker and Trellian Keyword Discovery.
Placing keywords in your content:
Place keywords in the content of your blog ensuring to maintain a natural flow. You have to use them where they make sense and where they facilitate a better search result for your target audience. Ideally each page should have 1-3 related keywords.
Once you have placed well researched keywords in your content, search engine spiders can find your site and you will be able to offer your readers a better experience. The result may be that they come back for more, talk about your site and become one of your followers.
Posted on June 5, 2012, in Keywords, Search engine optimisation and tagged comments, keywords, ranking, search engine optimisation, search engine spiders, search engines, SEO. Bookmark the permalink. 4 Comments.