Titles and keywords

It has become obvious to me that I need to write an article about the importance of keywords in blog post titles. Two day ago I elaborated about the general use of key words in blog posts. While doing that I came across the fact that keywords in the title of your blog post have an important function.

Well guess what! After that bit of information I have changed the title of that particular article three times while it was already published. It even woke me up in the middle of the night. The final title is ‘Keywords, SEO and competence’ because that is what the article is about.

The importance of blog post titles

There are a couple of rules when it comes to post titles. I have touched some basics  in a previous blog post, but there is lot more to it. I mentioned the relevance of the title to the article, the use of keywords in your title and its length. Pretty straightforward stuff. This time I like to explore the issue a little further and look into the importance of your title when it comes to search engines. In other words what are the best title and keywords to use in order to be found?

If you write about a certain topic it seems logical to let the title reflect the content of your article – either literally or metaphorically. Even more so it is desirable to choose keywords for your post title that not only reflect your content but at the same time are terms that people put in search engines to find information. Anticipating what words your readers and followers use for their search and using those words in your title and blog post is crucial for your post to be ‘visible’ and consequently climb the rankings.

Keywords, anticipation and perception

This is not as easy as it sounds. We all perceive things in different ways and use different ways to describe experiences. That’s why languages can be so rich in their vocabulary. For any word you can find several others that describe in similar ways the issue you read or write about – let alone all the words that come into existence with the emergence of new trends and technologies.

So how to know what to put in search engines if there are so many ways to describe the same thing. Furthermore how to know what words your target audience would use to search the net. And we should not forget to mention what words Google likes to search for. It’s a science in itself!

In sum,  you want to write a blog post. Your aim and purpose is to express yourself and to get an audience. Your main goal is to please the reader and not the search engine. But in order for your reader to find you, you’ll have to use words that are ‘liked’ by the search engines.  The perfect blog post title should therefore have it all! It should ideally be interesting, original, being full of inspiration and creating different perspectives while containing those keywords that actually will be ‘Googled’ by your readers in order to find you.

My immediate question is the following:

‘Is there a magic formula to ‘find out’ what keywords to use?

About blogexercise

This blog is to record my blogging progress and my day to day thoughts on how to become a professional blogger.

Posted on May 28, 2012, in Content, Search engine optimisation and tagged , , , , , , . Bookmark the permalink. 5 Comments.

  1. PushDumpFatButton

    Reblogged this on Push Dump Fat Button.

  2. A formidable share, I simply given this onto a colleague who was doing a little evaluation on this. And he in reality purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading extra on this topic. If potential, as you grow to be experience, would you mind updating your blog with extra details? It is highly helpful for me. Big thumb up for this blog post!

  3. There are some interesting deadlines in this article however I don’t know if I see all of them middle to heart. There may be some validity however I’ll take maintain opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

  4. Thanks for your comment although I am not sure if I understand what you mean by ‘ see all of them middle to heart’. Can you explain to me what it means to add it to ‘Feedburner”?

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