SEO tactics, tips and guides
When you Google Search Engine Optimisation (SEO) and blogging you can choose from the ‘Most Effective 21 Tactics’, the ‘Best 8 First Steps” or the 6 Hottest SEO Tips’ and offcourse there is the ‘Guide to’ ….
Which one to choose? Or should I go for all of them? I suppose I will have to sift through everything to find the most effective but also the easiest to understand and the most accessible techniques. I am looking forward to the challenge. I will say upfront that I am not researching the methods that cost money at this stage. That will be my last resort when nothing else works.
It’s all about content!
When scanning over the articles I am attracted to an article of Problogger and its writer Darren Browse. I have read his blog and his book Problogger and I think it is a great help for serious bloggers. Darren Rowse reckons that the most important factor for SEO is writing great content. As a fact this may be debatable but looking at his personal experience he states that this factor has contributed hugely to his online success.
This one appeals to me because I believe that great articles will attract readers. It won’t happen overnight but bit by bit. Readers who like your article hopefully pass it on, like it or share it. The good old snow ball effect!
Rowse has several other tips but he finishes his article with his ‘hunch’ regarding content. He suggests ‘writing the best information that you can come up with’. According to him that is what Google appreciates the most and searches for. Most tips for SEO optimisation that can be found on line are considered the minimum effort that every blogger should put in in order to climb the rankings. Bottom line is still the quality of your content.
What to do with great content?
Okay, you have written a great article and published it on your blog. The following questions come to mind ‘How can someone find you?’ and ‘What do you need to do so Google and your readers knows that you are there?’
Social networks are great tools to spread the word. Sites such as Facebook, Twitter and YouTube are perfect for sharing your content. Once you have written and published your post, seed it to the social networks so your readers, friends and contacts can pass it on. The more readers you have the more it can be passed on through their networks. Logical but effective. Not fast but a gradual growth with a potential snowball effect.
So far this is all relatively logical – yet there may be many blogs that do not take the above into consideration. The point is to create interest for your blog because of your content and not only because of your skilled application of keywords, h-tags and meta-links. They have a purpose but will eventually lose their effect if your content is not up to scratch.
There is not much new to this but it is important enough to emphasise and dedicate a post to. More to come!