Discovering, writing and believing!
Every time when you publish an article in WordPress, there is a little saying in the side column. This one below took my fancy:
“The art of writing is the art of discovering what you believe” (Gustave Flaubert).
I like writing, I like researching a topic and I like sharing my enthusiasm about something with others. I would make a good reviewer because I like to spread the news about good things. Unfortunately I can’t keep quiet about bad things either – I am therefore also a great whinger – a quality that may annoy some, but I feel that certain things need to be said and known so there is scope for improvement.
I generally believe in good standards and I honestly feel that people should not be able to get away with shoddy methods. Many do though! I don’t like it and I will very likely object. In the past I may have objected too harsh but I am practising the art of more gentle criticism and I get good results. And I am not the only one! Apparently an unhappy customer will tell between 9 and 15 people about their experience and 13% dissatisfied customers will tell more than 20 people! Only 4-6 people get to hear about a positive experience.
Social media have impacted these figures more than anything and word of mouth has been called ‘world of mouth’ as about a third of people who have experienced bad service will share it on the internet. The average reach of social media is 45 people. Pretty powerful stuff!
What do I believe in?
Aiming for high standards has to do with what I believe in. I believe that you have to give it your best otherwise do not bother. I try to write my blog posts in such a way that it is a pleasure to read them. I aim for interesting content that is new and not repeating itself and I attempt to achieve a professional image.
Since I have been blogging I have learned many new things but I also feel that the boundaries of the ‘blogosphere’ expand with every little bit of knowledge I acquire. A couple of weeks ago I almost felt overwhelmed by the extent of things I did not know. Is that what Flaubert means by his saying? Am I on the way to discovery when it comes to blogging? Is it more than sheer knowledge that makes a believable writer?
I suppose I am discovering what there is to know about blogging but more importantly I am finding out what are my beliefs regarding this topic. According to Flaubert I will have acquired the art of writing once I have become aware of my discoveries and know how to internalise them.
Complicated stuff? Surely, but also intriguing and I will continue to have a go at it. The topic that is ‘hot’ for me at the moment is SEO as mentioned in my most recent post. I need to learn about SEO in order to believe in it and consequently write about it. A worthy goal and I think my confidence may sky rocket after I know enough about SEO to feel confident enough to start educating others.
What a vicious circle and catch 22!