Help, my ranking is low!
Obviously my ranking is low because I get targeted by all kind of miracle workers who are willing to boost my popularity for a price. It is interesting and intriguing as I really do not know much about it – the so-called SEO or Search Engine Optimisation.
It must be every site owner’s worst nightmare – this phenomenon of ranking. How does one go about it and what makes your page go to the top? To be realistic there is only one space at the top and there is only one first page. Usually the sites that are at the top of page 1 ‘buy’ their space. At the moment I am not interested in that so I’ll leave that option.
What is SEO?
Let’s step back and explore SEO a bit further. “The process of improving webpages so they rank higher in search engines for your targeted key words”, are the words Shimon Chandler uses when he introduces his PowerPoint about SEO. He is one of the many links to SEO on the first page. It is hard for novices to know which one to read, believe and try. As with many sources of information nowadays, it is not easy to educate yourself – there is just too much information available.
Another specialist on the first page presented his daughter who, after hearing about monetisation of blogs, decided to create her own blog, put AdSense on it and managed to make $1000 per month in no time. When you are 16 this is no doubt a much better income earner than dog walking, babysitting or selling fast food. But I don’t believe it is that easy, although for her it might have been as her father is a SEO specialist.
Unfortunately I do not have SEO gurus in my circle of friends so I have to figure it out myself or pay for it. “Pay for what?” I say immediately as I don’t know what needs to be done. I heard that the majority of people who browse the web do not go past the first page. That is tough, the first page! To be one of the ‘chosen’ ones on page one of all those ‘wannabees’ must come with a huge price – excuse me for being cynical!
I bet this article will attract a large number of SEO specialists which may be good for me. I will be able to have a look at their offerings before I decide what it is that I need to do to get to that coveted number 1 spot. The unfortunate thing is though that I do not really understand their technical jargon, too specialised for me. As always the same issue – unless you are computer savvy it is beyond my ‘technical’ comprehension!
In one of my previous post I wrote about ‘simplifying’ information. That is my aim with this blog – to simplify the blogging phenomenon for the less technical savvy user. I am one of them myself but I take the effort to learn, sift through the available material and act somehow as a filter. Regarding SEO I need to find someone who can be the filter I need. All these sites about SEO offer the best results and claim that your blog can’t exist without their latest Plug-in or Widget.
Unfortunately I don’t know what they are talking about and I never spend money on something I do not understand. It’s a vicious circle, I am afraid!