Credibility of a blogger
Are you an expert?
While sifting through my blog posts to evaluate what I have written so far I realised that I am blogging about something that is not ‘exactly’ my area of expertise. At least it wasn’t before I started to look into this subject. Funny enough this apparently goes against the rules of running a business or in this case writing a blog.
While browsing in the library I came across a book with an interesting title. Inspiring enough to take it home. The book was called: ‘How to make a million before lunch time’ by Rachel Bridge, www.rachelbridge.com. I started reading it and I was hooked. Let’s be honest – who would not be tempted?
Most of these books including this one, make becoming a millionaire sound so easy. The writer mentions that you have to be ‘good’ at what your business is about. According to her there are quite a number of people out there who start up a business while they are not an expert in what they offer. ‘A recipe for failure’, she reckons. And it makes sense, doesn’t it?
Inspiration to write a blog
Does this apply to blogs as well? How many bloggers are there who aren’t experts? Does this matter? Isn’t the nature of a blog that you can publish anything that interests you? After all you could be exploring the subject, learn about it and put it in your blog.
The same writer mentions that one reason for starting up a business could be ‘the aim to improve something. Have you ever been frustrated with a product, a service or a treatment and has it ever inspired you to want to do something about it. I personally have many times.
Who likes bad service, bad products and above all complicated topics? How many times do we research something to find out that it too confusing to understand? The information out there is often overwhelming, confusing, too specialised in its use of language – expecting us all to have a law degree – and quite often contradicting or missing essential pieces of information.
Is this not a perfect reason to start blogging? To have a good old rant and to find ‘mates’ who share your frustrations. To connect to people who have had similar experiences and who could help you shed some light.
Does it matter if you are no expert?
I like to say no! It could be interesting as many people may have similar frustrations. By reading your blog they could find recognition of their feelings and hopefully some tips to make improvements. As a blog is not a scientific paper, it can attract different opinions which may lead to an interesting debate or heated discussions. What does matter is ‘pretending’ to be an expert and ‘borrowing’ someone else’s content.
An interesting topic for my next post…..