What is good ‘content’ for your blog?
4 simple techniques to make your blog post stand out!
2012, there we are. First blog post of the year, full good intentions and maybe even some resolutions.
Although I have postponed the commitment to the final structure of my ‘future’ blog, I have already started to write posts for it. Exciting stuff as I get to go places. The idea is to review places in Brisbane and immediate surroundings. Places such as restaurants, cafes, cinemas, galleries, shops and what else I can think off. To start off locally but I may expand to other areas.
Okay, back to blogging about blogging. In a previous post I was talking about content and I realised I had more to say than I could in one post. I wrote about simplifying information in an easy format for people to find and to read. I suppose writing a good blog post is a bit like writing a good essay. It has a heading, possibly a sub heading, an introduction, explanation, discussion and a conclusion. It requires logical thinking and creating a natural flow. Anybody who thinks that it is easier than that is wrong!
So what contributes to ‘good content’?
- Keep it simple and easy to understand
- Keep it fresh
- Keep it unique
- Keep it useful
- Make it look nice
Simple! A good way to ‘keep it simple’ is not trying to be everything to all people. This is a trap and it easy for an enthusiastic blogger to fall into. The majority of successful bloggers have created a ‘niche blog’ and concentrate on a narrow topic. If you have inspiration for a wider point of view, splinter this into a number of more specific topics.
‘Fresh and nice’ is an important one for me. I am not keen on busy web pages with so many ads that you can’t distinguish ads from blog content. It is confusing and it tires the eye too much. When I find such a blog/ website and when I realise it is successful, I feel a little cheated. I feel that potential advertising income has replaced the originality of the blog. There must be something in between. Give your topic an ‘attractive jacket’ and it will be a pleasure to look at!
Unique! That is a big one. How difficult is it to be ‘unique’ with millions of blogs already out there. As a blog is an opportunity to show your ‘voice’, it should be exactly that. Don’t copy someone else’s stuff. If you want to use information from others, reference properly and acknowledge that it is not yours!
Useful! A good way to find out what is ‘useful’ for other people is to have a good look at comments. The issues people raise in comments can give you as a blogger countless ideas for future posts. After all if you want readers you must find out what people want, so you can give it to them!
I found it hard to come up with a ‘good title’ for this post, so I suppose that is what my next post will be about…