How to get more structure and clarity!

I feel that I am getting closer to laying down the building blocks for my ‘real’ blog. In case you wonder, my real blog is my future professional blog, the one with the domain name, hosting and a flexible platform. The one about the topics close to my heart, the one that will support my business and where I like to attract advertising. In order to develop such a blog I have started ‘Blogexercise’ as a test blog.

Why not start writing and learn on the job?

Starting with a test blog has its benefits. It forces you to write content, it makes you think about how you want your blog to look and it motivates you to research things you want to blog about. It also enforces you to be ‘online’. Suddenly your stuff is out there in the blogosphere and it is public. Readers can comment, criticise and support you.

Some bloggers fall in the trap of feeling the need to change their writing style to appeal to their followers. This defeats the purpose as the reason they got followers is because of what they have published and not of what they think they ‘ought’ to write. So changing writing style to ‘suit’ may lead to people not liking what they read and stop being a follower.

A blog post is an extension of you as a writer and should therefore be natural and almost like a ‘conversation’. It is your chance to be ‘real’ and to be ‘yourself’. It is your voice!

It is a bizarre feeling to write something and to post it. You may not get any comments or reactions for a while and still people may read what you have written. It is anonymous and yet not… It is a thrill to suddenly see that you have followers and that people express that they like what you wrote.

What is your role as a writer?

With this in mind and speaking from my recent ‘experience’ I recommend prospective bloggers to start writing. It may help you to learn about your writing style and to experiment with the roles you like to have. Will you be writing as a reviewer, an educator or as a researcher? Or do you just want to have a good old rant! You could be very witty and your style could best suit an entertainer.

I like several of those roles and I have not decided yet what my ‘forte’ is. Maybe I can be more than one. I like to educate people – several of my past occupations and businesses have educated my clients. I thrive on that and it makes me feel fulfilled. I also like to review things and ‘tell the world’ if I am enthusiastic about something I did or have seen.

A review can also be negative and become a critique and even a ‘rant’. We all know the rippling effect of a bad review. We apparently tell 2 people when we are positive, but we tell 10 people when we are unhappy with a service or product.

A negative review on a blog could potentially be read by hundreds of people. Imagine the power of that….

About blogexercise

This blog is to record my blogging progress and my day to day thoughts on how to become a professional blogger.

Posted on December 19, 2011, in Audience, Content, Structure and tagged , , . Bookmark the permalink. Leave a comment.

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