Who is my target audience?
Posted by blogexercise
How do you identify the people you write for?
I had an interesting conversation with my 18 year old daughter the other day and it made me realise who the target audience of my blog is. When posting my latest blog post there was a suggestion to add some ‘tags’ to my post. Not knowing what this meant I researched ‘tagging’ and got some answers. But it left me in the dark on how to add them. So I asked my daughter if she could enlighten me.
The fact was she couldn’t. She had a vague idea but there it stopped. I was a little disappointed as I expected her to be able to show me what to do blindfolded. We discussed this further and I realised something interesting.
Different generations – different approaches!
Most people of my generation, the ones that grew up without computers, do not automatically understand how to do things online. If my blog suggests adding ‘tags’ they have to teach me how to do that, tell me what it means and show me the result. In other words, I need a step-by-step manual.
My daughter being from a different generation, replied that she would figure it out by playing around on the screen, push buttons and eventually would get a result. This does not mean, she added that she actually understands what she does, but, and there is the difference – she does not feel the need.
There are different ways of learning and I am very much a ‘kinaesthetic learner’ meaning that I learn the best when I physically do the things I need to learn. This in contrast to ‘visual’ and ‘auditory learners’ who get the most out of visual and auditory aids. So if I don’t get shown and do the ‘tagging’ myself I won’t learn. Or more important I won’t remember what to do the next time!
This is an on-going problem with the technical aspect of using social media. It kind of expects users to be able to navigate, add features and so on. This knowledge is absent in many people and I realised it more than ever when recently a friend asked me what a ‘blog’ actually was.
So there is my target audience!
The ones that lack technical skills, those that cannot open up any gadget without manual and those that have never heard of a tag! I have found a couple of blogs that have this simple step by step approach of explaining things and guess what! Several of them are award winning and make a living out of blogging. That says something…………..